Opportunity: MidSouth Construction is a multi-state licensed Commercial General Contractor headquartered in Nashville, Tennessee. They came to us to help tell the story of their brand and to accurately translate that story for TV and web. Midsouth was also in need of internal training videos to help them prepare new employees quickly and efficiently.
Solution: One of Loch and Key’s first ever clients, our work together has grown and evolved over the years as their business and needs have changed. It all started with a single TV commercial that aired in Knoxville and Nashville and as their business expanded, new spots were created and old ones modified to be specific to new markets. Five commercials and twenty hours of training video later, Midsouth was in need of a new website to support their business which now operates in twelve states. Charged with populating the site with content, we created a comprehensive brand video to go along with a series of video testimonials and professional photography.